Look for a Kaepernick sales ‘bump’ in Nike’s earnings next week

Angela Weiss | AFP | Getty Images

A Nike Ad featuring American football quarterback Colin Kaepernick is on diplay September 8, 2018 in New York City. – Nike’s new ad campaign featuring Kaepernick, the American football player turned activist against police violence, takes a strong stance on a divisive issue which could score points with millennials but risks alienating conservative customers. 

The aftermath of Nike’s controversial Colin Kaepernick ad could show up in quarterly results next week — in a very good way.

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An employee tends to marijuana plants at the Aurora Cannabis Inc. facility in Edmonton, Alberta, Canada, on Tuesday, March 6, 2018. President Donald Trump gestures during the Hispanic Heritage Month Celebration in the East Room of the White House on September 17, 2018 in Washington, DC. President Trump hosted the event to celebrate the heritage month with Hispanic leaders.