Ferrero, Hostess, B&G bid on Kellogg’s Keebler and Famous Amos brands

Hostess Brands, B&G Foods and Nutella-owner Ferrero have placed first-round bids on Kellogg’s Keebler, Famous Amos and fruit snacks businesses, in a deal that could value the brands at more than $1.5 billion, people familiar with the situation tell CNBC.

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