Blue Apron switches up meal-kit strategy to chase 2019 profitability

Dan Acker | Bloomberg | Getty Images

Recipe cards from a Blue Apron Holdings Inc. meal-kit delivery are arranged for a photograph in Tiskilwa, Illinois, U.S., on Wednesday, June 14, 2017.

Meal-kit companies originally built their businesses using subscription models and deep discounts that didn’t result in long-term customer loyalty. But to create a sustainable, profitable business, Blue Apron is changing its strategy.

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