The iPhone maker is expected to announce a streaming video service anchored by original programming produced by Apple, in addition to streaming packages from providers like HBO and Starz, CNBC previously reported. It’s part of a new digital TV strategy in which Apple is looking to become a marketplace selling “channels” from existing providers.
“We’ve also been creating a growing collection of world-class services, and that’s what what today is all about,” Apple CEO Tim Cook said on Monday.
Each channel, such as Showtime or HBO, could cost $9.99, according to the Wall Street Journal. Apple hasn’t decided what it will charge for its programming, according to the report.
TV isn’t the only new subscription expected to be revealed in Cupertino. Last year, Apple purchased Texture, an app that bundled access to several magazines into one $9.99-per-month subscription. That app is expected to be relaunched as a new paid tier for Apple News. Participating titles will include several magazines and the Wall Street Journal, but not the New York Times or the Washington Post, according to the New York Times.
Apple may also launch a credit card on Monday in association with Goldman Sachs featuring tight integration with the iPhone’s Wallet software. Goldman Sachs CEO David Solomon is reportedly attending Monday’s event.
Finally, Apple may also launch a subscription for mobile gaming that would let users play a bundle of games for one monthly price, according to Bloomberg.
Attacking the television market has been a priority for Apple’s leadership for years. Late Apple CEO and cofounder Steve Jobs said that he “cracked” TV, according to a 2011 biography written by Walter Isaacson, and current CEO Tim Cook has said that the TV experience is “stuck in the 70’s.”
This story is developing.
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