Amazon threat to buy sports rights should freak out media companies

David Paul Morris | Bloomberg | Getty Images

Robert Iger, chief executive officer of the Walt Disney Co., arrives for a morning session at the Allen & Co. Media and Technology Conference in Sun Valley, Idaho, U.S., on Thursday, July 12, 2018. 

Amazon CEO Jeff Bezos may have given Disney CEO Bob Iger an early Christmas present this year. But if Iger accepts it, he could be paving the way for the demise of traditional cable TV networks, including Disney’s own ESPN.

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