Trump’s Cuba policy tries to redefine ‘good’ US tourism. It might be just what the island’s rulers want, too. – Washington Post

 In World
The American traveler in Cuba — sweating, disoriented and probably a bit woozy from the rum drinks — is once more at the heart of the struggle for the island’s future.

Central to President Trump’s plans to peel back his predecessor’s detente with Cuba is the idea that there is “good” and “bad” U.S. travel. The United States, Trump believes, can tightly regulate American vacations to deprive the Castro government of dollars and redirect the money to the island’s growing class of entrepreneurs.

But it will be difficult to pick winners in Cuba’s state-controlled economy, where government businesses and the private sector are thoroughly intertwined. And even harder will be determining what sort of travel constitutes the kind of “people-to-people” interactions the Trump administration says it wants to preserve.

By reinstating restrictions on independent travelers, the Trump administration’s new policy will hurt Cuba’s emerging private sector that caters to American visitors, critics insist.

Instead, the new rules will herd Americans back toward the kind of prepackaged, predictable group tourism that the Cuban government actually prefers — and earns more revenue from.

“I think if you come here on a package tour, you see what the Cuban government wants you to see,” said Andrew Sleyko, 36, a food scientist from Chicago who was visiting the island for the first time as Trump announced his new policy.

Sleyko and a friend had booked rooms through Airbnb and were spending their days walking around the city in the muggy heat.

“We’re talking to people wherever we go,” he said. “Isn’t that the idea of people-to-people?”

The Trump plan, announced Friday in Miami’s Little Havana neighborhood, asserts that the Obama-era rules facilitated what the White House called “illegal” tourism by allowing U.S. travelers to rent rooms in Cuban homes through sites such as Airbnb.

Americans will generally still be allowed to visit Cuba if they come on cruise ships, for instance, or book with U.S.- approved tour agencies that ensure travel itineraries do not include too much unstructured time.

The complication for Trump’s rules, however, is that large tour groups are too big for smaller bed-and-breakfast rentals, and their government-appointed guides tend to ply the well-trodden routes that bypass the new galleries, restaurants and night spots opened by enterprising Cubans and others after the openings spurred by Obama.

That, in turn, will cause a ripple effect.

“If independent American travel is cut off, you won’t only hurt the bed-and-breakfasts. It’s also the construction crews, the private tour guides, the taxi drivers, the restaurants and the artists selling handicrafts,” said Andrea Gallina, an Italian entrepreneur who last year opened a high-end boutique hotel, Paseo 206, with his Cuban spouse.

The 1934 mansion has an Italian restaurant on the ground floor, and Gallina estimates two-thirds of his guests are American, booking rooms through Airbnb, Expedia and other U.S. sites.

“To be honest, Americans don’t have time to go to the beach, because they get absorbed into the city,” he said. “Independent travelers have more contact with real Cubans.”

Gallina employs 22 Cuban workers. If his bookings decline because of a travel crackdown, he said, he will likely turn to the European market and “tighten our belts.”

American travel to Cuba has been a political battleground since the early 1990s, when the collapse of the Soviet Union left the island’s communist government starved for hard currency.

As its resort industry grew and more foreign visitors arrived, the Castro government’s enemies in Miami and in the halls of Congress fought to restrict Americans from going — knowing their dollars could undermine efforts to choke the Cuban economy.

Instead, Cuba’s tourism industry grew on euros and Canadian dollars.

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