Don’t Buy Anyone an Echo
Three years ago, we said the Echo was “the most innovative device Amazon’s made in years.” That’s still true. But you shouldn’t buy one. You shouldn’t buy one for your family. You definitely should not buy one for your friends. In fact, ignore any praise we’ve ever heaped onto smart speakers and voice-controlled assistants. They’re bad!
What’s challenging about this holiday season is that the futuristic gadgets are just so damn easy to buy. We’ve also given glowing reviews to several smart speakers and especially the Google Home devices. They’re so pretty! Right now, smart speakers are cheaper than ever, too. Both Amazon and Google have slashed $20 off the price of their cheapest smart speakers, the Echo Dot and the Home Mini. That’s $30 for gift that you could wrap and give your cousin and expect a “Wow cool, I always wanted one of these!” If you really want to impress them, you can get the full-sized Amazon Echo or Google Home for $80 a piece—a discount of $20 and $50, respectively. Such savings!
Let me make this point dreadfully clear, though: Your family members do not need an Amazon Echo or a Google Home or an Apple HomePod or whatever that one smart speaker that uses Cortana is called. And you don’t either. You only want one because every single gadget-slinger on the planet is marketing them to you as an all-new, life-changing device that could turn your kitchen into a futuristic voice-controlled paradise. You probably think that having an always-on microphone in your home is fine, and furthermore, tech companies only record and store snippets of your most intimate conversations. No big deal, you tell yourself.
Actually, it is a big deal. The newfound privacy conundrum presented by installing a device that can literally listen to everything you’re saying represents a chilling new development in the age of internet-connected things. By buying a smart speaker, you’re effectively paying money to let a huge tech company surveil you. And I don’t mean to sound overly cynical about this, either. Amazon, Google, Apple, and others say that their devices aren’t spying on unsuspecting families. The only problem is that these gadgets are both hackable and prone to bugs.
Before getting into the truly scary stuff, though, let’s talk a little bit about utility. Any internet-connected thing that you bring into your home should make your life easier. Philips Hue bulbs, for instance, let you dim the lights in an app. Easy! A Nest thermostat learns your habits so you don’t have to turn up the heat as often. Cool! An Amazon Echo or a Google Home, well, they talk to you, and if you’re lucky, you might be able to figure out how to talk back in the right way and do random things around the house. Huh?
You don’t need an artificially intelligent robot to tell you about the weather every day. Just look outside or watch the local news or even look at your phone. You already do one or all of these things, so just keep it up. Same goes for turning on the lights. Use the switch. It works really well! A light switch also doesn’t keep track of everything you’re doing and send the data to Amazon or Google or Apple. What happens between you and the switch stays with you and the switch.
Which brings us back to security and surveillance. I’m not here to be Tin Foil Hat Man and convince you that companies like Amazon are spying on your every move and compiling data sets based on your activity so that they can more effectively serve you ads or sell you products. I am here to say that smart speakers like the Echo do contain microphones that are always on, and every time you say something to the speaker, it sends data back to the server farm. (By the way: If you enabled an always-listening assistant on your smartphone, now’s a good time to consider the implications.) For now, the companies that sell smart speakers say that those microphones only send recordings to the servers when you use the wake word. The same companies are less explicit about what they’re doing with all that data. They’re also vague about whether they might share voice recordings with developers in the future. Amazon, at least, seems open to the idea.