Hugh Hefner: Playboy Magazine History by Anthony Haden-Guest

 In Entertainment

This is Part 1 of the story, titled ‘The Pubic-Hair Papers,’ that originally appeared in the December 20th, 1973 issue of Rolling Stone.

It was the summer of ’36, and Henry Luce had a problem. Just off the press was the dummy of his new magazine Rehearsal, ultimately it would be called Life. The problem was this feature devoted to the camera of Paul Outerbridge Jr. On one of the center pages was a female nude, frontal full as anything and untroubled by the airbrush.

“It was just something for the advertisers,” a surviving executive recalled. “Of course we couldn’t go ahead with it.”

Western Civilization was not yet

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